Signet Screening's Skill Survey helps provide a strong ROI

THE COMMON COLD CALL

common-cold-call

SYMPTOMS

May include the following.

common-cold-graph

PROSPECTING

Reps avoid it like the plague.

It just sucks.

the-virus

CALLS TO GET TO FINAL RESOLUTION

chart1

NUMBER OF CONTACT ATTEMPTS

ACTUAL # OF CALLS MADE BY REPS

chart2

AVERAGE CONTACT ATTEMPTS

WINDOW OF OPPORTUNITY

There is a small window (90 days) between the time when a client recognizes a need and the time where they have done enough research that they are no longer open to your solution. Just like the common cold your prospects will mutate from “no need,” to “I have a need,” to “I found what I want,” and you need to be there, during that “I have a need” window.

opportunity silhouettes
qualify3

$3,550 COST PER QUALIFIED LEAD

If you can get your sales reps to do it and most companies can’t

PROBLEMS IN FINDING A CURE

ALWAYS BE PROSPECTING

We have been taught since we were wee little sales people to always be prospecting. It’s a numbers game. The truth is: That’s a farce.

TIME AND MUTATION

Our prospects move in and out the of “target reception window” or the window of opportunity between our attempts to contact.

WHAT ELSE IS THERE?

We need leads so what are our alternatives?

THE TREATMENT

Why call cold when you can call only “nicely warm” or “wonderfully hot” prospects?

OUTSOURCED LEAD/DEMAND GENERATION

lead-gen-icon

Skilled Sales professionals trained to prospect every day Less expensive resource

MARKETING AUTOMATION

marketing-icon

Nurture leads and resolve the “target reception window” problem

DATA, DATA AND MORE DATA ANALYSIS

data-icon

Focus your efforts on high probability prospects

THE HOT (LEAD) TODDY

hot-toddy

Add equal parts: quality data, skilled professional, automated nurturing and capture campaigns, and focused effort. And here you have it, a recipe for leads that will fill your funnel with quality revenue potential, not wasted time.

THE RESULTS

before
after
results2

about Top Gun Sales Performance and the Author

Top Gun Sales Performance

Based in Mason (Cincinnati), Ohio, is focused on helping medium and large companies increase their sales capabilities without increasing their headcount. Top Gun provides tools, training, technology, and outsourced resources needed to build a best-in-class selling organization. These services include training for your selling professionals, inbound and outbound call center for lead generation and customer support, sales specific IT support (CRM, customer facing applications), and media and event production services.

J Steven Osborne

Founder and CEO of Top Gun Sales Performance. Early in his career he served as a team leader for GE in their IT and Customer Support Center. As CEO of Top Gun, Steve works directly with top executives to help them solve their pressing issues. Top Gun Sales Performance provides lead generation services and inside sales support to some of the world’s best-known companies.

Signet Screening's Skill Survey helps provide a strong ROI

THE COMMON COLD CALL

Signet Screening's Skill Survey helps provide a strong ROI

THE COMMON COLD CALL

common-cold-call

SYMPTOMS

May include the following.

common-cold-graph

PROSPECTING

Reps avoid it like the plague.

It just sucks.

the-virus

CALLS TO GET TO FINAL RESOLUTION

chart1

NUMBER OF CONTACT ATTEMPTS

ACTUAL # OF CALLS MADE BY REPS

chart2

AVERAGE CONTACT ATTEMPTS

WINDOW OF OPPORTUNITY

There is a small window (90 days) between the time when a client recognizes a need and the time where they have done enough research that they are no longer open to your solution. Just like the common cold your prospects will mutate from “no need,” to “I have a need,” to “I found what I want,” and you need to be there, during that “I have a need” window.

opportunity silhouettes
qualify3

$3,550 COST PER QUALIFIED LEAD

If you can get your sales reps to do it and most companies can’t

PROBLEMS IN FINDING A CURE

ALWAYS BE PROSPECTING

We have been taught since we were wee little sales people to always be prospecting. It’s a numbers game. The truth is: That’s a farce.

TIME AND MUTATION

Our prospects move in and out the of “target reception window” or the window of opportunity between our attempts to contact.

WHAT ELSE IS THERE?

We need leads so what are our alternatives?

THE TREATMENT

Why call cold when you can call only “nicely warm” or “wonderfully hot” prospects?

OUTSOURCED LEAD/DEMAND GENERATION

lead-gen-icon

Skilled Sales professionals trained to prospect every day Less expensive resource

MARKETING AUTOMATION

marketing-icon

Nurture leads and resolve the “target reception window” problem

DATA, DATA AND MORE DATA ANALYSIS

data-icon

Focus your efforts on high probability prospects

THE HOT (LEAD) TODDY

hot-toddy

Add equal parts: quality data, skilled professional, automated nurturing and capture campaigns, and focused effort. And here you have it, a recipe for leads that will fill your funnel with quality revenue potential, not wasted time.

THE RESULTS

before
after
results2

about Top Gun Sales Performance and the Author

Top Gun Sales Performance

Based in Mason (Cincinnati), Ohio, is focused on helping medium and large companies increase their sales capabilities without increasing their headcount. Top Gun provides tools, training, technology, and outsourced resources needed to build a best-in-class selling organization. These services include training for your selling professionals, inbound and outbound call center for lead generation and customer support, sales specific IT support (CRM, customer facing applications), and media and event production services.

J Steven Osborne

Founder and CEO of Top Gun Sales Performance. Early in his career he served as a team leader for GE in their IT and Customer Support Center. As CEO of Top Gun, Steve works directly with top executives to help them solve their pressing issues. Top Gun Sales Performance provides lead generation services and inside sales support to some of the world’s best-known companies.

Signet Screening's Skill Survey helps provide a strong ROI

THE COMMON COLD CALL

TALK TO US

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